Content and marketingIntermediate130–150 min

AI for social media and marketing – plan, create and automate with human oversight

Move from scattered posts to a content system with an evidence base, review before publishing and a workflow that can be stopped before errors reach the audience.

After the course you can:

  • ✓Connect content to goal, audience and evidence
  • ✓Build a reusable content instruction with sources and limits
  • ✓Check facts, ad disclosure, rights and accessibility before publishing

USD 79 incl. applicable taxes

Your final price and currency are shown at checkout based on your billing country.

12 months of access · updates included

Buy the course – USD 79Try it free first – 18 min, no account
  • Payment via Stripe
  • 12 months of access
  • Certificate with verification link
  • Swedish company, reg. no. 559599-6850

The course has nine parts. You start with the goal, the audience and the measurement point, choose themes and channel roles and write a reusable content instruction with approved sources, tone of voice and clear limits. A completeness check shows exactly what is missing.

You then build the pre-publishing check: facts, ad disclosure, rights to images and music, accessibility and personal data. You draw an automation flow with validation, an approval step and a stopping rule, set a routine for comments and messages and run a test lab with five cases and six quality criteria plus a separate decision. The course ends with a measurement plan against a documented baseline and a 30-day pilot. The final quiz has eight questions; answer at least seven correctly to earn your certificate of completion.

What you will build

Automated workflow

You will learn to: Build a content workflow with an assistant, pre-publishing review and an approval step

A marketing system: content instruction, publishing checklist, automation flow with an approval step, measurement plan and a 30-day pilot.

What you will be able to do

  • ✓Connect content to goal, audience and evidence
  • ✓Build a reusable content instruction with sources and limits
  • ✓Check facts, ad disclosure, rights and accessibility before publishing
  • ✓Automate the workflow with an approval step and stopping rules
  • ✓Measure impact against a documented baseline in a 30-day pilot
  • ✓A personal course certificate once you have completed all parts and passed the knowledge test – with its own verification link, easy to share on LinkedIn or add to your profile.

Course content

  1. 1Strategy before content volume
  2. 2Build a content system
  3. 3Build the content assistant
  4. 4One message, several formats
  5. 5Checks before publishing
  6. 6Automate without losing control
  7. 7Comments, questions, and escalation
  8. 8Test lab with five cases
  9. 9Measurement, pilot, and maintenance
Michael Hammarstedt, founder of AI-agentutbildning

The courses are created by Michael Hammarstedt, founder of AI-agentutbildning. I'm not a programmer by background – I started with vibe coding myself. That's why the courses explain everything step by step, with no prior knowledge needed.

More about us →

Source-checked content

The course is reviewed against official documentation and established standards. The organizations below are examples of sources whose material the content builds on.

  • Swedish Parliament (Riksdag)
  • European Commission
  • W3C WAI
  • NIST
Last checked:
September 19, 2026
Next scheduled review:
December 19, 2026
How we review the content