AI for social media and marketing – plan, create and automate with human oversight

Move from scattered posts to a content system with an evidence base, review before publishing and a workflow that can be stopped before errors reach the audience.

The course has nine parts. You start with the goal, the audience and the measurement point, choose themes and channel roles and write a reusable content instruction with approved sources, tone of voice and clear limits. A completeness check shows exactly what is missing.

You then build the pre-publishing check: facts, ad disclosure, rights to images and music, accessibility and personal data. You draw an automation flow with validation, an approval step and a stop rule, set a routine for comments and messages and run a test lab with five cases and six quality criteria plus a separate decision. The course ends with a measurement plan against a documented baseline and a 30-day pilot. The final test has eight questions and seven correct answers give you the certificate.

What you will be able to do

• ✓Connect content to goal, audience and evidence
• ✓Build a reusable content instruction with sources and limits
• ✓Check facts, ad disclosure, rights and accessibility before publishing
• ✓Automate the workflow with an approval step and stop rules
• ✓Measure impact against a documented baseline in a 30-day pilot